Your TripAdvisor and Google rating IS your occupancy rate. Des Moines professionals often expect substantive owner replies; thin or templated responses can underperform here. ReplyBase automates your Google review replies so every customer feels heard — without pulling you from the work that matters.
Hotels in Des Moines
Travelers read an average of 9 reviews before booking a hotel. OTAs reward properties that respond to reviews with higher search placements — and Google Maps does the same. Hotels with a 90%+ reply rate see a 12% boost in direct bookings, reducing dependency on costly OTA commissions.
The Des Moines Market
Des Moines's insurance and financial-services hub, growing tech scene, and stable Main Street economy make it Iowa's primary review-active market — professionals here research deliberately before any service decision. Des Moines professionals often expect substantive owner replies; thin or templated responses can underperform here.
The challenge
Your front desk has a million priorities — check-ins, check-outs, guest requests, and staff coordination. Following up with every post-stay reviewer falls to the bottom of the list. Most hotels respond to fewer than 40% of their reviews.
The solution
Both — but for different reasons. Responding to positive reviews encourages future guests to leave reviews (they see it's worth the effort). Responding to negatives demonstrates accountability and can flip the perception of potential guests reading along.
Each ReplyBase account covers one Google Business Profile. For groups with multiple properties, you can run a separate ReplyBase account per property today; native multi-property support is on the roadmap.
More cities for Hotels:
Join Hotel Operators across Des Moines who use ReplyBase to respond to every review, rank higher on Google Maps, and turn customer feedback into growth.
Get Started — $99/moStatistics and industry references on this page are approximations based on publicly available data, including U.S. Census 2024 population estimates and U.S. Small Business Administration 2024 advocacy data where cited. ReplyBase is a software service — outcomes depend on individual business circumstances. See our privacy policy for how user data is handled.